The goal of the project was to create a design and develop a software product for online store of the company that produces premium-quality children's clothing. We were challenged to develop a website that could convey the atmosphere and emphasize the beauty and sophistication of client's product, while at the same time being simple and convenient for customers. All in all, we created a modern and fully responsive e-store.
The real challenge for us was to combine the unique customer’s requirements with a technical solution. Our clients had a detailed approach to each step in the project development, so we had to create a solution that would fully convey the essence of their idea.
Probably the most difficult thing was to express the aristocracy of the brand in design without violating the general rules of UX-building. Online stores should have been wide-functional, but the brand’s reputation, their charisma, was in the first place. We used only subtle, soft shades in design and avoided “basic” solutions.
Thanks to this, the design doesn’t distract the user from the product, focusing all their attention on the clothing line. In addition, our customers have been very careful when it came to visuals and photos; each shooting was different from another, and, of course, very different from the way of usual stores doing. Each collection is unique, has its own history and location, more so, its own identity.
From the very first minutes of working with Aristocrat Kids, we realized that this project and this business overall haven’t been “usual” not ever. It wasn’t just a store, it was a brand with its own character, and our main goal was to transfer this character to life through quality UX.
Realized the easier way for the clients to navigate through pages and make purchases by ensuring that site works well, loads at a good speed, and has zero bugs.
With our software they have the opportunity to continually improve, evolve, and scale their business. We are always in touch, and ready to implement customer’s new requirements to allow their business to remain relevant in the market.
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