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Snotor Img

AdSplash System: Marketing App

By Snotor

Snotor Img

    About

  • location

    Location

    USA

  • industry

    Industry

    Advertising & Marketing

  • expertsie

    Expertise

    Web Design Custom Software Development Web Development IT Staff Augmentation
  • date

    Date

    01-2021 - Ongoing

Description

A platform, on which our client's users can see the statistics on each marketing campaign created for their apps and also be able to pay to the agency (our direct client) who is taking care of all the campaigns. This platform should make it easier to check the info on all the campaigns from all the channels in one place, so the users can just login into one place and see all the info at once.

Challenge

3 different roles

Create 3 different roles within the system to provide proper access to the functionalities of the app for each role and not to overload the system with repeating features.

5 marketing platforms

Integrate 5 different marketing platforms in the app to get the needed metrics from each one and display those in a unified way.

Solutions

We have designed high-fidelity prototypes to recreate the exact flow through the system for each user role, conducted a critical analysis on it, and tested it with various types of users before approving the final version. So we simplified the screens as much as possible, keeping them functional and containing all the needed info for each user role at the same time.

We have investigated each platform thoroughly to make sure we can get all the data we need and then created a unified template both on BE (to receive the needed data) and on FE (to present it in the most understandable and clear way), so the metrics from each platform can be displayed in the same view and be easily perceived by any user.

Impact

We succeeded to release the MVP of the project and move to beta testing with the real client data. So far there are more than 20 clients connected to the platform who can see metrics from 5 marketing platforms combined in our app. Each of the clients already has a chance to enjoy the benefits the app provides.

These include: simple, but intuitive UX, an easy way to reach the needed metrics in one place, and not so complicated, but very useful functionality of the inner Wallet which makes the regular payment process quick and transparent. Currently, we continue to extend the product and move forward to releasing it to a much bigger audience soon.

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